Raine Beauty Rilis Perfumed Body Lotion, Raisa Bidik Tren Layering Parfum di Indonesia
SPOOTLIVE – Raisa Andriana melalui brand kecantikannya, Raine Beauty resmi meluncurkan produk terbaru berupa perfumed body lotion yang menggabungkan fungsi perawatan kulit dan wewangian dalam satu produk.
Peluncuran produk body care tersebut menjadi langkah ekspansi Raine Beauty setelah sebelumnya dikenal melalui lini makeup dan parfum yang mengusung konsep ekspresi diri dan emosi.
Dalam keterangan resminya, Raisa menyebut produk terbaru ini dirancang untuk melengkapi pengalaman penggunaan parfum sehari-hari melalui teknik layering scent agar aroma parfum lebih tahan lama sekaligus memberikan kelembapan pada kulit.
“Perfumed body lotion ini melengkapi journey itu, lebih dari sekadar wangi, tapi bagaimana scent bisa jadi bagian dari ritual dan mood kita sehari-hari,” ujar Raisa.
Produk ini dikembangkan dari lini Eau de Parfum Raine Beauty dengan aroma serupa dan formula yang dirancang ringan, cepat meresap, serta tidak lengket untuk penggunaan harian.
Co-Founder Raine Beauty, Titania Fairuskha, menjelaskan bahwa setiap varian dibuat agar tetap bisa digunakan secara mandiri maupun dipadukan dengan parfum untuk menghasilkan aroma yang lebih intens.
“Setiap varian tidak hanya menghadirkan aroma yang sama dengan Eau de Parfum, tetapi juga mampu berdiri sendiri sebagai pengalaman yang lebih subtle,” jelasnya.
Raine Beauty menghadirkan dua varian utama dalam peluncuran perdana perfumed body lotion ini, yakni She Blooms dengan karakter fresh floral dan About Her yang mengusung aroma gourmand dan warm.
Selain difungsikan sebagai pelembap tubuh, produk ini juga diposisikan sebagai bagian dari tren layering parfum yang kini semakin populer di industri kecantikan. Produk perfumed body lotion Raine Beauty mulai tersedia secara nasional melalui berbagai platform e-commerce sejak 5 Mei 2026.
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